Mini kicks off project to produce city car
Mini lovers who cannot afford their great cars may have something to cheer about as the car manufacturer starts studies to start the program that will work on a more affordable urban car. This forms part of their plan to boost their sales figures by introducing new cars on the lower end of their line-up.
The new city car is expected to rival the Smart Fortwo and will complement the direction set by the Megacity project of their parent company BMW. The city car will make use of modular components and technology used by BMW for their vehicles to lower down cost of production and give them a bigger chance to gain higher profits.
Mini has been known to argue that any smaller than their 3-door popular creation will not be profitable. It seems that the car manufacturer has found an answer to their concern with BMW set to develop a 3-cylinder engine and investors committed to pour in money for new techniques of production.
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